Branding, Packaging & Amazon – Pogou

Brief

Royal Trading needed a brand built from scratch for a new fruit drink range entering the Indian market. Seven flavours, mango, lychee, strawberry, melon, peach, pineapple, red grape, each needing its own identity within a single cohesive brand system. The beverage aisle is one of the most competitive shelves in retail. A new brand has seconds to register before a buyer moves on.

The brief was complete. Logo, packaging design across all seven variants, 3D product modelling, and Amazon A+ content. One studio, full brand launch.

Our Approach

We started with the brand. The Pogou logo was built to be playful, energetic, and immediately readable, a brand made for young consumers and family buyers. Each flavour variant was given its own colour world and fruit character, keeping the family cohesive while making every SKU distinctly recognisable on shelf and on screen.

The 3D product modelling gave every flavour a photoreal render for use across Amazon and marketing collateral. The Amazon A+ content was built to convert, with lifestyle imagery, feature callouts, and flavour storytelling designed for the marketplace buyer who needs every question answered before they add to cart.

The Result

Pogou launched with a complete brand system across seven flavours. From logo to shelf to Amazon listing, every touchpoint is consistent, every visual built to sell. A new brand in a crowded category, launched right.