Branding & Print Design – Jim’s Mowing Trailers

Brief

Jim’s Mowing is one of Australia’s most recognised service franchises. When Roshar Trailers became a supplier to the network, the product needed collateral that spoke directly to Jim’s Mowing operators, not a generic catalogue, but a piece built for their world.

Roshar needed a dedicated brochure for this channel. Same product quality. Different conversation.

Our Approach

We worked within the Jim’s Mowing brand language, green and yellow, their tone, their audience, while keeping Roshar’s product credentials front and centre. The brochure was structured as a buying guide, each trailer variant presented with size, GVM, pricing, and specifications.

The cover led with the product in action. Interior spreads balanced photography with hard technical data. Multiple Roshar locations were featured, making the reach of this partnership clear across Australia.

The Result

Operators had a single piece of collateral that answered every question before it was asked. One product. Two audiences. Both covered properly.